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Hasbro

"HASBRO" GAMES — PICK YOUR GAME!

TASK


Creating demand for virtually unknown games without having the means to directly advertise them.


REALIZATION


Development with the channel "Pixel" of a separate program «Іgravaki-poznavaki", consisting of five episodes, one for each game. Due to the separation from the advertising clutter and integration into the content of the programs, achieved a natural perception of the games and increased attention to them. The rejection of standard sponsored media appearances that could disrupt the native perception of the show's content.


RESULT


• sales growth in February-April 2017
• 2 times — increase in search queries for relevant word combinations
• more then 50% — reach the main target audience for the campaign

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