all projects

Volya

HOW MUCH PROMOTIONAL ACTIVITY IS NEEDED TO MEET THE SALES PLAN?

TASK


Optimizing media investments.


REALIZATION


Gathering information about sales, competitor activity. Application of Brand Metrics approach. Definition of the dynamics of the effectiveness of the advertising message. Calculation of the most effective TRP’s per week.


RESULT


• +20% — FTA optimization
• +29% — call conversion to connection requests
• +9% — optimization TV investments
• +3% — sales growth in specific regions
• +3% — increase in accuracy daily call forecast
WARC Media Awards 2015: Shortlist

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