platform

TOOLS

ANALYTICS AND PERFORMANCE MANAGEMENT

Media campaign analysis may include:

  • A complete overview of placements by media, type, and timing.
  • Impressions, clicks, and other actions that digital media placements drive.
  • Gross rating points (GRPs) and other indicators of TV, outdoor, and radio buys.
  • Comparisons of how our media planning stacks up against your results.
  • The efficiency of the buy and your company’s cost savings.
  • An evaluation of performance, audience insights, and options for improvement.
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ADMINISTRATION AND DEVELOPMENT OF TEAMS

Developing your team is an important part of your job, whether you're a new team leader or an experienced manager. People need training and support throughout their careers, both as individuals and as teams, to develop their skills and continue to work effectively.

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MANAGEMENT OF ADVERTISING CAMPAIGNS

In Campaign Management, we not only plan the campaign, but also track the progress of the placement, analyze and implement all the factors involved in a standard marketing initiative.

Marketing campaign management for us is the process of planning, executing, tracking, analyzing, and optimizing such campaigns.

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COMMUNICATION AND MEDIA STRATEGIES

When developing a strategy, we:

  • We study the behavior of the target audience, identify their addictions and channels where they spend most of their time online;
  • We analyze the marketing environment, the activity of the brand and its competitors on the Internet;
  • We identify the most effective channels, tools and ways to promote a brand on the Web;
  • Offer media mix;
  • We predict the result of communication and achieve it during the campaign;
  • We conduct a thorough analysis of the campaign results.
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MEDIA BUYING

We identify the best time frame, establish markets for reaching the target audience, and recommend the budget to achieve our client’s goals.

We have extensive relationships that we can leverage with publishers to provide clients with better rates and value-add placements.

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MEDIA PLANNING

With the help of media planning, we will select for you the communication channels that will become the most effective for achieving your business goals.

We help you determine where, when, and how often your consumer will see ads to maximize engagement and return on investment.

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