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SERVICES

ANALYTICS AND PERFORMANCE MANAGEMENT

Media campaign analysis may include:

  • A complete overview of placements by media, type, and timing.
  • Impressions, clicks, and other actions that digital media placements drive.
  • Gross rating points (GRPs) and other indicators of TV, outdoor, and radio buys.
  • Comparisons of how our media planning stacks up against your results.
  • The efficiency of the buy and your company’s cost savings.
  • An evaluation of performance, audience insights, and options for improvement.
  • market and category reviews
  • competitive reviews and tracking
  • analytics of achievement
  • dynamics of KPI fulfillment of a brand/company
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ADMINISTRATION AND DEVELOPMENT OF TEAMS

Developing your team is an important part of your job, whether you're a new team leader or an experienced manager. People need training and support throughout their careers, both as individuals and as teams, to develop their skills and continue to work effectively.

  • effective financial management
  • legal parties of cooperation
  • invoicing and provision of documentation
  • media trainings, newsletters
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MANAGEMENT OF ADVERTISING CAMPAIGNS

In Campaign Management, we not only plan the campaign, but also track the progress of the placement, analyze and implement all the factors involved in a standard marketing initiative.

Marketing campaign management for us is the process of planning, executing, tracking, analyzing, and optimizing such campaigns.

  • monitoring the implementation of key indicators
  • tactical optimization
  • timing control
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COMMUNICATION AND MEDIA STRATEGIES

We develop an effective media strategy to achieve your business goals based on our experience and the global approach of OMNI.

When developing a strategy, we:

  • We study the behavior of the target audience, identify their addictions and channels where they spend most of their time online;
  • We analyze the marketing environment, the activity of the brand and its competitors on the Internet;
  • We identify the most effective channels, tools and ways to promote a brand on the Web;
  • Offer media mix;
  • We predict the result of communication and achieve it during the campaign;
  • We conduct a thorough analysis of the campaign results.
  • analytics
  • insights
  • strategic working sessions
  • formation of strategic and tactical KPIs
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MEDIA BUYING

We identify the best time frame, establish markets for reaching the target audience, and recommend the budget to achieve our client’s goals.

We have extensive relationships that we can leverage with publishers to provide clients with better rates and value-add placements.

  • development of a procurement strategy
  • negotiations with sales houses on behalf of the Client
  • control of execution of conditions by third parties
  • client productivity management
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MEDIA PLANNING

With the help of media planning, we will select for you the communication channels that will become the most effective for achieving your business goals.

We help you determine where, when, and how often your consumer will see ads to maximize engagement and return on investment.

In a media plan, advertising costs and resources can be split between different online and offline channels such as broadcast, print, paid ads, video ads, or your own content.

  • detailed planning for all brand/company activations across all media channels
  • cross-media optimization
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