all projects

Nasha Ryaba

UNCOMPROMISING MOM-CONTROL FROM "NASHA RYABA"

TASK


Inform potential customers through non-standard placement that Nasha Ryaba products are made on the conscience.


REALIZATION


Involvement in the "Mommy Control" project of real employees of Nasha Ryaba who have young children. A true story about the production and were the semantic core of our project. Attracting Nadezhda Matveyeva — an unqualified opinion leader among female audiences.


RESULT


• increase in sales
• the IPSOS study showed a lack of hormones and antibiotics
Effie Awards, 2016: Bronze

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