Inform potential customers through non-standard placement that Nasha Ryaba products are made on the conscience.
Involvement in the "Mommy Control" project of real employees of Nasha Ryaba who have young children. A true story about the production and were the semantic core of our project. Attracting Nadezhda Matveyeva — an unqualified opinion leader among female audiences.
• increase in sales
• the IPSOS study showed a lack of hormones and antibiotics
• Effie Awards, 2016: Bronze