Launching multiple products to the narrowest possible audience on a limited budget and with zero knowledge.
Placement on TV — a key channel of communication. Dividing the advertising of two sub-brands by placement grid and channels so that they do not overlap while maintaining high affinity.
• a successful launch, taking into account complicating factors
• the growth of business and communication indicators more than one-third higher than planned
• Effie Awards, 2015: Gold