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Snekkin

PLAY WITH FOOD! LAUNCH OF TM SNEKKIN

TASK


Launching multiple products to the narrowest possible audience on a limited budget and with zero knowledge.


REALIZATION


Placement on TV — a key channel of communication. Dividing the advertising of two sub-brands by placement grid and channels so that they do not overlap while maintaining high affinity.


RESULT


• a successful launch, taking into account complicating factors
• the growth of business and communication indicators more than one-third higher than planned
Effie Awards, 2015: Gold

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