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Oriflame

ANTI-CRISIS COMMUNICATION "ORIFLAME"

TASK


Restore consultants' confidence in the relevance and certain status of products among customers. Demonstrating the variety and benefits of products in different situations of use.


REALIZATION


Integration into the popular show "The Bachelor," which gave an additional exclusive opportunity: in the process of direct sales consultants could use video episodes of the project even before they aired.


RESULT


• increase in sales during the catalog period
• significant increase in the number of consultants
Effie Awards, 2016: Bronze

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