Identify influencing factors on calls to determine which communication channels to use to increase the incoming call flow.
Applying mathematical analysis to the "Incoming Calls to Call Center" metric Adding the parameters that influenced the conversion from media activity to calls, and from them to requests and sales, to the model. Forming a sub-model to control business objectives.
• +8% — per TV Rating VS previous campaign
• +58% — overall growth potential in compliance with all recommendations
• WARC Media Awards 2018: Bronze